Section 01
COMMERCIAL FOUNDRY

Building the AI Operating System for Commercial Decision Intelligence.

Commercial Foundry helps founders, investors and boards diagnose businesses, evaluate opportunities and make better commercial decisions through structured methodology and artificial intelligence.

Every business decision.
Every investment decision.
Every commercial decision.
Powered by Commercial Intelligence.
Download Investor Experience PDF
Commercial Foundry — ConfidentialPage 1
Section 02
THE PROBLEM

Commercial decisions are still made using instinct.

Businesses generate more commercial data than ever before, yet founders still build businesses without structured commercial intelligence. Investors still manually review opportunities across inconsistent formats. Boards still rely on disconnected reports and spreadsheets. The result is delayed decisions, hidden risk and uneven outcomes.

Founder blind spots
Critical assumptions often remain unchallenged until execution fails.
Inconsistent investment analysis
Opportunity quality is assessed differently across reviewers and firms.
Disconnected commercial data
Core growth, pricing and performance signals remain fragmented.
Late board intervention
Commercial issues are escalated after value has already been lost.

The world has Business Intelligence. It does not yet have Commercial Intelligence.

Commercial Foundry — ConfidentialPage 2
Section 03

Commercial Intelligence becomes infrastructure.

Commercial Foundry is building a platform where structured commercial methodology and artificial intelligence become standard infrastructure for decision-making across founders, investors and boards.

Commercial Foundry
Commercial Architecture Index™
VentureIQ™
Commercial Advisor™
BoardIQ™
MarketIQ™
Future Products
One intelligence platform. Multiple intelligent products.
Commercial Foundry — ConfidentialPage 3
Section 04

Four forces make this possible now.

Artificial Intelligence
AI has matured to support practical, context-aware decision workflows at scale.
Investment Volume
Investors and strategic buyers face expanding deal flow and tighter decision windows.
Data Explosion
Commercial data now exists in abundance but remains poorly converted into action.
Evidence-Based Governance
Boards increasingly require structured, auditable commercial decision frameworks.

Commercial Foundry sits at the intersection of AI capability, commercial complexity and investment decision pressure.

Commercial Foundry — ConfidentialPage 4
Section 05

One platform. Multiple intelligence products.

Commercial Architecture Index™
Diagnose commercial capability.
WORKING MVP
VentureIQ™
Investment Intelligence.
IN DEVELOPMENT
Commercial Advisor™
Context-aware strategic guidance.
ROADMAP
BoardIQ™
Board-level reporting intelligence.
ROADMAP
MarketIQ™
Market and category intelligence.
ROADMAP

Every product is powered by a common Commercial Intelligence Engine™.

Commercial Foundry — ConfidentialPage 5
Section 06

Diagnose the commercial engine behind a business.

Commercial Architecture Index™ assesses businesses across seven Commercial Pillars™.

Strategy & Positioning
Go-To-Market
Sales Execution
Revenue Operations
Leadership & Accountability
Customer Growth
Commercial Intelligence
Commercial Architecture Index™
Commercial Wheel™
Executive Diagnosis
Growth Risk
90-Day Action Plan
Strategic Recommendations
Executive Dashboard

Working MVP connects assessment, automated scoring, AI diagnosis, Stripe payment and personalized paid dashboard.

Commercial Foundry — ConfidentialPage 6
Section 07

Investment due diligence reimagined.

VentureIQ™ transforms uploaded documents into structured investment intelligence through the Opportunity Framework™.

Business Plan
Pitch Deck
Financial Model
Opportunity Framework™
Opportunity Score™
AI Recommendation
Executive Due Diligence
Founder Strength
Market Opportunity
Product Validation
Commercial Model
Financial Credibility
Execution Capability
Growth Potential
Investment Risk
Opportunity Score™
Investment Recommendation
Investment Thesis
Investor Questions™
Risk Matrix
Executive Report

Opportunity database, private document storage and secure upload workflow are operational. AI analysis is currently being connected.

Commercial Foundry — ConfidentialPage 7
Section 08

The shared intelligence layer behind the platform.

Inputs: Business Plans, Pitch Decks, Financial Models, Commercial Assessments, Market Data, Board Reports
Outputs: Commercial Advice, Investment Intelligence, Board Reporting, Benchmarking, Growth Opportunities, Predictive Recommendations

The long-term objective is for every product to contribute structured, permissioned intelligence to a shared platform layer.

Commercial Foundry — ConfidentialPage 8
Section 09

Commercial decisions exist across every business and investment organisation.

Business Intelligence
Founders, operators and leadership teams making growth and execution decisions.
Investment Intelligence
Investors and acquirers evaluating opportunity quality and risk.
Advisory Intelligence
Boards, advisors and strategic partners requiring decision-ready insight.

Commercial Foundry is designed for every organisation making high-impact commercial decisions.

Independent market sizing and customer validation are underway.

Commercial Foundry — ConfidentialPage 9
Section 10

A portfolio of recurring and transaction-based revenue.

Assessment and report revenue
Commercial Architecture Index™ and VentureIQ™ paid assessments.
Subscription platform revenue
Ongoing access to dashboards, monitoring and AI intelligence layers.
Advisory and enablement revenue
Structured implementation support, advisory and training services.
Enterprise and integration revenue
Portfolio, board and platform-level deployment including integrations.

One intelligence core supports multiple monetization paths across products and customer types.

Commercial Foundry — ConfidentialPage 10
Section 11

Not another consultancy. Not another generic AI wrapper.

CapabilityTraditional consultancyGeneric AI assistantPoint assessment toolCommercial Foundry
Structured proprietary methodologyPartialNoPartialYes
Immediate automated outputNoPartialYesYes
Context-aware AI recommendationsPartialPartialNoPlanned in depth
Repeatable scoringPartialNoYesYes
Progress trackingNoNoPartialPlanned
Investment document analysisPartialPartialNoIn development
Benchmarking potentialLimitedNoLimitedPlanned
Scalable software economicsNoYesPartialYes

Commercial Foundry combines structured methodology and platform economics in a way existing alternatives do not.

Commercial Foundry — ConfidentialPage 11
Section 12

From concept to working platform.

Commercial Architecture Index™ working MVP completed.
End-to-end assessment, scoring and AI diagnosis flow operational.
Stripe-enabled paid report flow integrated.
Personalized paid dashboard experience working.
VentureIQ™ secure upload and opportunity workflow operational.
Customer validation metrics — to be added
Paid customer numbers — to be added
Revenue — to be added
Testimonials — to be added
Commercial Foundry — ConfidentialPage 12
Section 13

Build, validate, commercialise and scale.

Phase 1
Build and harden core MVP platform capabilities.
Phase 2
Validate product-market fit and refine GTM motion.
Phase 3
Commercialise product suite and recurring revenue base.
Phase 4
Scale platform reach, enterprise capability and integrations.
Commercial Foundry — ConfidentialPage 13
Section 14

Built from more than 20 years of commercial operating experience.

Mark Wright / Founder & CEO
Mark has over 20 years of international commercial leadership across SaaS, digital media and enterprise technology, including senior leadership roles at Drawbridge, Spafax (WPP), and as Co-Founder and CRO at XInfluence.
Drawbridge — UK Managing Director
Spafax — SVP Global Development
XInfluence — Co-Founder and Chief Revenue Officer
GMW Media — Founder
Future hiring priorities: product engineering, AI systems, GTM leadership and enterprise success.
Commercial Foundry — ConfidentialPage 14
Section 15

Funding the transition from working MVP to validated platform.

Proposed raise will accelerate product completion, validation, commercial rollout and platform scaling.

Use of funds: Product development and AI integration
Use of funds: GTM execution and enterprise readiness
Use of funds: Team build and operating capacity
Milestones: VentureIQ AI analysis completion
Milestones: Repeatable paid customer onboarding
Milestones: Multi-product intelligence layer expansion
Target raise: £[insert amount]
Runway: [insert months]
Equity offered: [insert only when agreed]
Commercial Foundry — ConfidentialPage 15
Section 16
COMMERCIAL FOUNDRY

Building the commercial intelligence category.

Commercial Foundry is creating structured commercial intelligence infrastructure to help founders, investors and boards diagnose, understand and improve decision quality.

Diagnose. Understand. Decide. Improve.
Download Investor Experience PDF
Mark Wright, Founder & CEO
mark@commercial-foundry.com
www.commercial-foundry.com
Commercial Foundry — ConfidentialPage 16